Almo Corporation is founded on a rich history of family and innovative ideas. Building meaningful relationships, meeting customer needs, and going the extra mile provide our partners with distribution on a personal level.
We have carefully crafted a visual identity that reflects and celebrates our storied history, while showcasing our modern mission. Blending classic and contemporary influences, the Almo brand is a representation of everything we have worked for, and everything we have become.
As a company, Almo is strong and enduring, and our logo should be, too. The Almo logomark is bold and powerful, leaning eagerly forward. Our logo is our most recognizable and valuable brand asset, and should be treated with care and respect. To ensure visual consistency, the following guidelines should be adhered to.
When utilizing Almo's master logo, legibility is a top priority. Here are a few guidelines to keep in mind:
The master logo should be used as the primary logo for all principle communications in both print and digital spaces.
Where it is essential to communicate the work that the company does, the tagline should be applied. Examples include overhead trade show signage and job fairs.
To boldly and clearly share our messaging, we have selected a series of strong, readable fonts to use throughout all brand typography.
It is combination of strength, low contrast geometry and humanist leanings, make Museo Sans the ideal font to represent our brand. This font is both dynamic and timeless remaining highly legible at many sizes in both print and digital.
Download Fonts
All headers should be set in Museo Sans to ensure legibility for readers, in weights of 100, 300,
500, or 900.
When Museo Sans is unavailable, Open Sans can be used as a substitute.
Open Sans complements Museo Sans with it is neutral, friendly appearance. This font is optimized for all uses, including print, digital and interface design. All body paragraphs should be formatted in Open Sans, in Light, Regular, SemiBold, or ExtraBold.
To differentiate accent text from headers and paragraphs, accents should be written in Museo-100 Italic. When writing quotes, the body text should be formatted in Museo, with the quote signature in Open Sans.
A reflection of our rich company history, we have selected the timeless "Almo Blue" as our primary color, complemented by contemporary accent shades of blue and green, and underscored by a neutral grey and black. These accent shades support the classic base color, adding a modern dynamic to our visuals.
Download Colors
PANTONE 281 C
PRINT USE
C: 100 M: 78 Y: 0 K: 57
DIGITAL USE
R: 0 G: 32 B: 91
#00205B
PANTONE 312 C
PRINT USE
C: 92 M: 0 Y: 12 K: 0
DIGITAL USE
R: 0 G: 169 B: 206
#00A9CE
PANTONE 360 C
PRINT USE
C: 59 M: 0 Y: 90 K: 0
DIGITAL USE
R: 108 G: 194 B: 74
#6CC24A
15% BLACK
PRINT USE
C: C: 0 M: 0 Y: 0 K: 15
DIGITAL USE
R: 217 G: 217 B: 217
#D9D9D9
85% BLACK
PRINT USE
C: C: 0 M: 0 Y: 0 K: 85
DIGITAL USE
R: 37 G: 37 B: 37
#252525
Along with the basic color palette, various tints of each color can be used throughout visuals. Available tint percentages include 5%, 15%, 40%, 60%, 85%, and 100% opacity.
In addition to bold solids and their applicable tints, gradients are also available for use when creating company visuals. These gradients are dynamic and invigorating, bringing life and vibrancy when they are employed. If you choose to utilize a gradient, please choose from one of the four gradients provided.
Download Gradients
Almo is comprised of varied and dynamic business units with unique focus that combine to serve the diverse needs of our partners. To convey these functions, we have created patterns for visual emphasis. These patterns evoke connection, movement and innovation.
The patterns provided are designed specifically to interact within the Almo color palette. The patterns and color palette can be successfully merged in any combination; however please do not alter the color or design outside of the supplied guidelines.
Download Patterns
Icons are a great way to quickly illustrate or emphasize a concept. We have tapped the Streamline icon collection to provide a wealth of icons for every situation.
Downloadable icons are available for visual projects, in Light, Regular, and Bold levels, and may be used in any shade of the brand color palette.
When formatting icons, please ensure that each icon is formatted to the same boldness level and color.
Click HERE to find icons
